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Choosing a Domain Name

Choosing a domain name may seem straignforward, but there are several important factors that should be considered - and not all of them are obvious.

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17 Mistakes to Avoid on Your Web Site

Many of the world's websites suffer from mistakes that can dramatically impact their effectiveness. We've compiled a list of the 17 common mistakes with helpful advice on how to avoid them.

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Website Strategy

To get a return for your investment, it is important that your web site has a clear, defined purpose. Simply having a website just because a business of our size "should" isn't enough. Common strategic purposes for websites include:

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Critical Success Factors

Whilst every one's visual tastes are different, there are several universal principles that successful websites embody. We’ve distilled these down for you into a simple list of critical success factors. As the web matures, visitors come to your site with higher expectations. Failing to satisfy those expectations can dramatically reduce the effectiveness of your website.

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